Exposure owner/designer John Farlowe graduated from the UK's University of Sussex at the end of the swinging '60s. He put his B.Sc in electronic engineering to use at HiWatt, manufacturers of tube guitar amplifiers. His keen interest in pro audio, particularly in sound reinforcement for rock bands, led him to Midas (studio mixing desks and systems), where, as director and designer, he designed and built mixing desks and got together with the late Dave Martin of Martin Audio. They became heavily involved in sound systems for Pink Floyd. Midas desks and Martin speakers were used at many live venues, including those at London's Rainbow.